Most Indian small businesses already sell on WhatsApp. The gap is everything around it: leads arrive from IndiaMART, Facebook Lead Ads and web forms, land in someone’s phone, and go cold before anyone follows up. These posts cover the whole chain, from what the Meta Business API charges per message in India to how a pipeline should be shaped for a business that quotes and sends samples before it closes.
We build Pariq, a WhatsApp-native CRM, so the opinions here are ours. The numbers are Meta’s published India rates and what we see in production.